Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one
indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle
towards your profiting well from your business.

Not a lot of people use Targeted Email Marketing.

Targeted email marketing is one of the most effective marketing methods nowadays simply because
virtually almost all people use email. Check on those email fields or blank fields required to be filled up on
various forms needed in processing different transactions. A person without an email address is tantamount
to a person without an online home, which is one big shameful truth for this generation.

Some Targeted Email Marketing campaigns can offend a few people.

The not-so secret way to surmount this dilemma is through permission-based targeted email marketing.
There’s no harm in asking for thier permission.
It’s stupid to send email to people who don’t want to receive your offerings or your email newsletter service.
The key to this predicament is to have a very discerning eye on who to email and who not to email. Better
look for some metrics on how to know which group of people would give you a high ROI or return on
investment.

The Real Deal with Building Your Targeted Email Marketing Double Opt-in List.

After clearing the fog regarding targeted email marketing myths, here’s how one can benefit from employing
the power of a targeted email marketing campaign and building your double opt-in list.
However, building your double opt-in list is not a piece of cake, particularly for the uninitiated. Here is a
rundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish.
Devise a tactic to make people voluntarily provide you with the information necessary to create higher
conversion. Usually by offering them something of value in the related niche that you are using in your
targeted email marketing campaign.
Overload of data is not good. Ask only for the opt-in, with their name and email addresses. Make sure that
the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from
each deal you make.

2. Good Implementation

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to
undergo during the execution of his or her targeted email marketing efforts. It’s a good thing that various
methods, often low-cost, abound to hasten and facilitate the building up of one’s  double opt-in list.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources
should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of
double opt-ins with the greatest result should be taken noted of.
The following are the most widely used methods to leverage channels without overspending:

1. Make Use Of Your Websites.

Your website is an excellent tool for data collation and providing you with relevant info regarding your
targeted email marketing campaigns. Use your optin forms that solicit your visitor’s email address and first
name. You can also set up a lead capture page to highly target your targeted email marketing campaigns.

2. Make Use Of Print Ads, Brochures, TV, Radio and Direct Mail.

These are the more popular ways of targeted email marketing aiming to lead traffic to one’s site. You may
want to ask for signups for your email newsletter service. Make your website more visible through these
media. Offering your free email newsletter service and or rewards program can do well in making it easy to
win over your targeted email marketing audiences.

3. Maximize Your Sales Force.

Customer service associates can help a lot in making you benefit more from your targeted email marketing
campaign. Sales people with proper education on how to aid you in this endeavor can very well contribute to
a higher ROI. Techniques like offering account updates and special programs through email can easily land
you those lists of valuable visitors.

4. Don’t Make Your Point Of Sale Pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very

excellent venues for your business to collect email addresses. Notification of upcoming sales through their
email addresses and names can coax them to supply you with the information you need.

5. Conferences Or Trade Shows Can Work, Too

Giveaway offers or entries on sweepstakes are great way to get people to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in
list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will
use and other methods that you will employ will not necessitate too much fuss to subscribe. This is the old
adage of Keep It Simple.
With that bunch of information, who can ever go wrong with the feat of building a highly targeted email
marketing double opt-in list?

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This entry was posted on Thursday, January 1st, 2009 at 11:28 am and is filed under Targeted Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.